Sr. Integrated Marketing Manager

Be unstoppable with us!T-Mobile is synonymous with innovation–and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we’re shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won’t stop!Job OverviewAs a Senior Integrated Marketing Manager, you will be responsible for the comprehensive Base Marketing strategies of T-Mobile's products across all TFB segments. This role will define and develop integrated marketing strategies and plans that align to company priorities and deliver on commercial and brand objectives. Strategic partnership with business sales, business sales operations, marketing operations, digital, Customer Care and analytics is a must. The ability to articulate and positively orchestrate complex marketing plans across multiple channels and teams are critical for success. In addition, this position is pivotal to ensuring execution of targeted marketing programs across all functional marketing areas are consistent and to ensure the product experience, digital experience (for targeted campaigns) and brand marketing objects are considered/integrated. This opportunity is a challenging and exciting role for a marketing leader with a passion for building comprehensive capabilities, passionate about base marketing & retention and leading cross-functionally across the Marketing organization.Job Responsibilities:Develop marketing strategies and manage integrated marketing plans that deliver to commercial/department priorities/goals and further our goals within the business marketplaceLeverage data, analytics and segmentation to identify opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectivesOwns and authors marketing plansWorks closely with leadership across marketing functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget.Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance.May lead/mentor other managers and influence cross-functional teams.EducationBachelor's Degree (Required)Master's/Advanced Degree (Preferred)Work Experience7-10 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands (Required)2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Required)​Knowledge, Skills and Abilities:Digital Marketing - Must have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical. (Required)Consumer Insights - Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)Leadership Campaign leadership skills – End to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment. (Required)• At least 18 years of age• Legally authorized to work in the United States• T-Mobile requires all employees in this position to be fully vaccinated for COVID-19, unless precluded from doing so by applicable law. The CDC currently defines “fully vaccinated” as two weeks after the second dose for Pfizer and Moderna, and two weeks after the single dose of Johnson & Johnson. T-Mobile will require proof of vaccination, and will consider requests for exemption from this requirement during the offer phase (1) as a reasonable accommodation for medical reasons or sincerely held religious beliefs where the accommodation would not cause T-Mobile undue hardship or pose a direct threat to the health and safety of others, or (2) for other reasons under applicable law.Travel:Travel Required (Yes/No):DOT Regulated:DOT Regulated Position (Yes/No):NoSafety Sensitive Position (Yes/No):NoT-Mobile's CommitmentWashington Pay Range: $135,200 - $182,900Never stop growing!T-Mobile doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward.If you’d like to receive more information about careers at T-Mobile, sign up for the T-Mobile Talent Community today! T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.SummaryLocation: Overland Park, KansasType: Full time