Director of Sales

Aloft Birmingham Soho Square Homewood, AL
director sales sales hospitality revenue team marketing management director pricing income people growth
March 15, 2023
Aloft Birmingham Soho Square
Homewood, AL

Job Description

Work today, get paid today! Schulte Hospitality Group believes you should be in control of your income, that's why we're proud to partner with DailyPay, giving you access to your money when and where you need it!

Schulte Hospitality Group is seeking a dynamic, service-oriented Director of Sales to join our team! SHG is an organization whose success is rooted in its service culture. Our mission is to exude hospitality, be respectful and authentic, prioritize the needs of our internal and external stakeholders above our own, and continuously strive to make a positive impact in all we do. We are passionate hoteliers eager to add like-minded people to our rapidly growing team!

What's in it for you? When you join SHG you'll be part of a team committed to an inclusive, employee-focused workplace that is invested in your development. We want you to feel engaged, empowered, and excited to grow with us. After all, we believe our greatest and most valuable asset is our people! SHG provides a rewarding, fun and flexible work environment, exciting perks, a robust benefit package and an atmosphere designed to encourage and promote career growth within the company.

Our Company

Schulte Hospitality Group is a division of Schulte Companies, a leading third-party management company with deep, multi-generational experience in all facets of the hospitality industry. We are a diverse team of innovative hoteliers and restauranteurs operating more than 200 locations across 38 states and 3 countries. Our portfolio includes a wide array of reputable brands like Marriott, Hilton, IHG and Hyatt as well as many unique, independent, boutique and lifestyle properties and restaurants.

Job Duties And Responsibilities

Maintain and promote a teamwork environment with effective and clear communication amongst co-workers through positive leadership  

Provide pricing and guidance recommendations to sales staff, review and approve any special corporate negotiated rates  

Develop a working knowledge of the operations of the hotel, including food and beverage, guest services, reservations  

Develop a complete knowledge and ensure adherence to company sales policies and SOPs  

Drive customer loyalty to grow share of the account by delivering service excellence throughout each customer experience  

Provide guidance for RFP Season Annually to National Sales with the help from GM and/or Regional DOS & National Sales  

Ensure all pertinent aspects of solicitation, closing, and customer communications are complete and documented for the team  

Identify and pursue new and repeat business through prospecting calls, visits, site tours, lunches, and networking events  

Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies  

Analyze sales and revenue management reports to identify trends and future demand opportunities Monitor pricing, MAR and other minimums to ensure pricing is within an acceptable range based on available inventory, current sales/revenue strategies and market demand   

Participates in forecasting for revenue and expenses  

Conduct ongoing competitor price and product analysis to ensure proper rate positioning and product offering relative to competition  

Conducts weekly and monthly share analysis for measurement of hotels market performance versus competition and implements strategies accordingly in conjunction with the Regional Director of Sales, Regional Director of Revenue Management, GM  

Recommend and implement new sales programs at the hotel and accurately track ROI  

Initiates collateral and online marketing efforts to include all printed sales collateral, direct mail, discount promotions, e-mail marketing, website presence and tracks ROI on all advertising and marketing spend  

Prepares annual marketing/business and budget plans  

Set and monitor team member goals including weekly sales activities, room night and revenue goals monthly, quarterly, yearly  

Abides by Prime Time Selling hours  

Perform any other job-related duties as assigned  

Education And Experience

Minimum of Bachelor's Degree in Hotel Administration, Business, or Marketing  

Minimum of 5 years in progressive hotel sales with leadership responsibilities  

Knowledge, Skills And Abilities

Strong analytical skills relative to impact on hotel revenues  

Ability to communicate effectively verbally and in writing  

Strong interpersonal skills  

Strong understanding of revenue management principles  

Proficient in Microsoft Office Products, focus on Excel, Word and Outlook 

Ability to travel as needed  

Must have flexible work hours that may include evenings, weekends, and holidays


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In addition to DailyPay, Schulte Hospitality Group offers a robust selection of perks/benefits that include, but aren't limited to: Paid Time Off, Unlimited Referral Bonuses, Growth and Career Opportunities, Hotel Discounts, 401K, Health/Dental/Vision Insurance, Short-Term/Long-Term Disability, Flexible Spending Accounts, Health Savings Account, Pet Insurance, Dependent Tuition Benefits, EAP Program, Marketplace Discounts at various retailers such as Disney, Apple, AT&T, Verizon and more, and a flexible and fun working environment!

*Schulte Hospitality Group is an Equal Opportunity Employer.

Source: Hospitality Online

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