Head Of CGW Digital Marketing Technology - Hybrid
Citigroup Inc.
Irving, Texas
digital
digital marketing
marketing
marketing
wealth
tools
digital
team
analytics
payments
lead
delivering
tech
March 26, 2023
Citigroup Inc.
Irving, Texas
About Citi Global Wealth
Citi Global Wealth (CGW) is focused on serving the needs of clients across the entire wealth spectrum. By building on the strengths and capabilities across Citi, we intend to transform the way we serve clients across the wealth continuum, delivering the full range of high tech and high touch capabilities Citi can offer, and ultimately help them achieve their goals.
Citi Global Wealth serves over 500,000 clients across its global footprint in Asia, Europe, Mexico, and North America. It delivers the full range of wealth products across investments, banking, lending, insurance, trust services and financial planning & advice
Citi Global Wealth propositions are delivered via tailored offerings across the Citigold, Citi Private Client, International Private Bank and Citi Private Bank brands.
The Digital Marketing Technology Team is an inspiring team dedicated to driving marketing strategy, executing and optimizing campaigns, and fueling revenue growth through the use of marketing technology, data, and analytics. The Head of CGW Marketing Technology is responsible for defining, implementing, and managing the marketing technology stack to meet the digital marketing growth and expansion opportunities over the next 3 years. This includes assessing current marketing and analytic capabilities across various channels for CGW while delivering on a Marketing Tech roadmap which unlocks new capabilities and enables Payments Marketers in key areas like Integrated Marketing, Product Marketing, Events, Communications, Content Development, Channel Marketing, Lead Generation, Data / Analytics, and campaign deployment
Manage and aggressively grow capabilities across all core marketing functions.
Leverage partnerships with marketing business to develop integrated marketing plans and tactics that lead to new sales, deepening of relationships, and cross-sell opportunities
Partner and influence Personal Banking teams to establish and drive marketing campaign strategies, including lead generation
Hold accountability for MarTech roadmap, capabilities momentum, effective usage of tools, and execution of marketing automation hub campaigns
Maintain a strong client focus, payments expertise and a broad understanding of marketing tools and the operational aspects of doing business globally
Provide supervision and ongoing guidance to assigned teams
Provide input into marketing strategy, including region and product strategies
Develop a team that possesses the skills, support and motivation to use our stack at its full potential.
Build a system that constantly engages, nurtures and converts prospects with personalized messages on the right channel at the right time in their buying journey
Qualifications:
Bachelor's degree is required in technology or related fields preferred.
15+ years of successful B2B marketing - focused on MarTech, campaign execution, and solutions delivery
Knowledge of reporting and analysis platforms such as Adobe Analytics, AEM, Tableau, Content Management Platforms
Experience with marketing automation tools.
Extensive knowledge of B2B marketing tools, marketing channels, and technology as applied to marketing
Executive presence and consultative acumen; ability to develop advisory relationships with payments marketers and key stakeholders across the firm
Proven track record of results-oriented performance, as well as building and influencing strategic relationships; capable of working with minimal supervision
Good familiarity with key global marketing trends
Demonstrated ability to analyze, interpret and translate metric performance into insights and recommendations.
Superior written, oral communication and presentation skills with experience communicating concisely and effectively with all levels of management and partners
Intellectually curious and eager to learn new things with an eye towards innovation
Job Family Group:
Technology
Job Family:
Digital Software Engineering
Time Type:
Full time
Primary Location:
Irving Texas United States
Primary Location Salary Range:
$170,000.00 - $300,000.00
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View the "EEO is the Law" poster. View the EEO is the Law Supplement.
View the EEO Policy Statement.
View the Pay Transparency Posting
Citi Global Wealth (CGW) is focused on serving the needs of clients across the entire wealth spectrum. By building on the strengths and capabilities across Citi, we intend to transform the way we serve clients across the wealth continuum, delivering the full range of high tech and high touch capabilities Citi can offer, and ultimately help them achieve their goals.
Citi Global Wealth serves over 500,000 clients across its global footprint in Asia, Europe, Mexico, and North America. It delivers the full range of wealth products across investments, banking, lending, insurance, trust services and financial planning & advice
Citi Global Wealth propositions are delivered via tailored offerings across the Citigold, Citi Private Client, International Private Bank and Citi Private Bank brands.
The Digital Marketing Technology Team is an inspiring team dedicated to driving marketing strategy, executing and optimizing campaigns, and fueling revenue growth through the use of marketing technology, data, and analytics. The Head of CGW Marketing Technology is responsible for defining, implementing, and managing the marketing technology stack to meet the digital marketing growth and expansion opportunities over the next 3 years. This includes assessing current marketing and analytic capabilities across various channels for CGW while delivering on a Marketing Tech roadmap which unlocks new capabilities and enables Payments Marketers in key areas like Integrated Marketing, Product Marketing, Events, Communications, Content Development, Channel Marketing, Lead Generation, Data / Analytics, and campaign deployment
Manage and aggressively grow capabilities across all core marketing functions.
Leverage partnerships with marketing business to develop integrated marketing plans and tactics that lead to new sales, deepening of relationships, and cross-sell opportunities
Partner and influence Personal Banking teams to establish and drive marketing campaign strategies, including lead generation
Hold accountability for MarTech roadmap, capabilities momentum, effective usage of tools, and execution of marketing automation hub campaigns
Maintain a strong client focus, payments expertise and a broad understanding of marketing tools and the operational aspects of doing business globally
Provide supervision and ongoing guidance to assigned teams
Provide input into marketing strategy, including region and product strategies
Develop a team that possesses the skills, support and motivation to use our stack at its full potential.
Build a system that constantly engages, nurtures and converts prospects with personalized messages on the right channel at the right time in their buying journey
Qualifications:
Bachelor's degree is required in technology or related fields preferred.
15+ years of successful B2B marketing - focused on MarTech, campaign execution, and solutions delivery
Knowledge of reporting and analysis platforms such as Adobe Analytics, AEM, Tableau, Content Management Platforms
Experience with marketing automation tools.
Extensive knowledge of B2B marketing tools, marketing channels, and technology as applied to marketing
Executive presence and consultative acumen; ability to develop advisory relationships with payments marketers and key stakeholders across the firm
Proven track record of results-oriented performance, as well as building and influencing strategic relationships; capable of working with minimal supervision
Good familiarity with key global marketing trends
Demonstrated ability to analyze, interpret and translate metric performance into insights and recommendations.
Superior written, oral communication and presentation skills with experience communicating concisely and effectively with all levels of management and partners
Intellectually curious and eager to learn new things with an eye towards innovation
Job Family Group:
Technology
Job Family:
Digital Software Engineering
Time Type:
Full time
Primary Location:
Irving Texas United States
Primary Location Salary Range:
$170,000.00 - $300,000.00
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View the "EEO is the Law" poster. View the EEO is the Law Supplement.
View the EEO Policy Statement.
View the Pay Transparency Posting
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