Brand Manager

Hi there! Happy to see you've landed on our job listing. We have a new opening to be a Brand Manager for Moonglow Jewelry. Moonglow is an exciting lifestyle jewelry brand located in Miami, FL. We have been in business since 2012. We sell on our website and through about 500 retail outlets including the Museum of Natural History, Smithsonian, Vizcaya, and many more great retail partners. We're looking for a Brand Manager who is going to bring the brand to life and who is an innovator. You'll be thinking of creative ways to evoke emotion from our brand, creating brand partnerships, collaborations, PR and marketing campaigns.

Marketing initiatives:

• Set marketing goals and objectives
• Plan, implement and manage marketing strategy
• Contribute to the overall growth of the company through innovative marketing and branding campaigns
• Review and manage marketing content
• Determine KPIs for the marketing department
• Keep the marketing budget in check
• Track KPIs on a regular basis and present reports
• Work with sales and development and customer success teams
• Create and present the annual marketing plan and strategy
• Use data and reports to make evidence-based decisions
• Analyze company's marketing strategy and suggest improvements
• Stay up to date with the latest technology
• Stay up to date with the latest best practices
• Attend marketing conferences and educational programs
• Design, plan and execute effective marketing campaigns

Web:

• Create marketing campaigns
• Work with our photographer and social manager to execute the campaigns
• Make sure the website is on brand with the campaigns you create
• Think of creative ways to promote our brand

Paid Media :

• Coordinate paid media strategy with our ad buyer team to ensure alignment with marketing schedule
• Oversee/approve paid media content across digital ad channels (snapchat, facebook, instagram, Pinterest, google ads)
• You'll be coordinating with our in house photographer and influencers to get the assets we need

Branding :

• Marketing Campaign planning (create marketing calendar, promos, holidays, themed campaigns)
• Graphic Design / video editing (website banners, graphics, web project designs, video projects, product catalogs). You can use editors.
• Design branded collateral materials (cards, product inserts, signage, wholesale sales sheets, print materials)
• Oversee content creation (photo/video) & plan weekly shot lists
• Oversee Public Relations & coordinate press coverage
• Plan and coordinate new Collection/Product Launches
• Initiate and coordinate brand partnerships

Communications :

• Track weekly metrics / KPIs
• Regular team/department meetings & check-ins
• Write press releases and create preview decks for new launches

Who are we looking for?

• Experience with brand/marketing/project management for a brand or company
• Highly organized and efficient
• Excellent written and verbal communication skills
• Ability to work independently but a strong sense of collaboration
• Keen attention to detail
• Creative, innovative, out of the box thinker
• Experience in a fast-paced, growth-oriented environment
• Team player

What we offer:

• Great salary
• Paid vacation
• Wellness benefits after 90 days
• Open to work-from-home and flex-schedule options to aid in work/life balance
• You will be encouraged and trusted to make decisions in your area of expertise.
• Office conveniently located in the Doral area, equipped with open floor plan, pool table/pingpong table, basketball hoop, beer/beverage fridge, snack bar, Carbon Fiber coffee machine
• Good jokes and lots of laughs

Job Type: Full-time

Pay: $80,000.00 per year

Benefits:

• Employee discount
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday
• Weekend availability

Ability to commute/relocate:

• Miami, FL 33166: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Can you please provide 2 marketing ideas for Moonglow?

Work Location: One location